Yes, the shirt is real. There is exactly one, with Max’s stylized face on the back and SoBeMax.com underneath, and that is the entire collection. It does not rise to the level of couture. I wear it anyway, most days, walking around South Beach with Max, and I have noticed that people look at the shirt, then at the dog, then back at the shirt. That is the whole marketing plan. If you’d like to be the second person wearing it, it’s in the store.
Based on real life with a real dog
The story behind it
Fashion by Max
The SoBeMax Collection
One T-Shirt. That's the collection.
The complete collection · 01/01
SoBeMax T-Shirt
Big fashion. Small dog.
Buy the shirtSizes & price in the store · Opens in a new tab
The real Max
Meet the dog behind the strip
Out and about in South Beach.
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